Tigerente The Tigerente is taken from a German children’s book by Janosch. This was my first project I modeled after my key chain. I wanted to purchase a really large Tigerente but the only one I could find cost €200. So I simply decided to make one myself 🙂 Tigerente-Snake This Tigerente is 3 meters …
In part 1 of this series, I talked about how I was introduced to marketing automation and how I was lucky to have had the opportunity to work in this field during my time in America. Part 2 outlines my new job back home in Austria and how I’m able to apply my experience.
This article was first published on the Museumsblog of Universalmuseum Joanneum. The last day of #MuseumWeek 2015 called for creative poses, memes or selfies… whatever we want! I remembered visiting the Städel Museum in Frankfurt, Germany in May of 2014. At the time, the museum hosted an exhibit by the Austrian contemporary artist Erwin Wurm.
This article was first published on the Museumsblog of Universalmuseum Joanneum. Die Bonus-Veranstaltung der Joanneumskarte im März war ein ganz besonderer Termin. Eine Kooperation unserer Geowissenschaftlichen Abteilung und des Grazer Keplergymnasiums ermöglichte uns einen Aus- und Einblick ins Weltall.
The museum’s Sales rep sells the Joanneum-Card to large corporations in order to reach a large group of potential clients. Employees can purchase the card through their employer for a special deal which significantly increases the conversion rate. The Customer Loyalty department prepared content for Sales to support the communication with the company clients, as …
A comparison of the possible number of participants of a bonus event with the actual number of participants in 2014 resulted in a 99% attendance rate. An in-depth analysis shows that over 50% of all participants attended at least 2 events which is a great success for customer retention as well as for the program. …
This article was first published on the Museumsblog of Universalmuseum Joanneum. Nachdem wir die Tonalität definiert und unser Autorenteam aufgestellt haben, stellen wir uns der Herausforderung, das innerbetriebliche Bewusstsein fĂĽr den Blog zu erhöhen. Dieser Meilenstein soll uns dabei helfen, die Content-Strategie vom Projektanfang an zu integrieren. Ein Beitrag, der auch zu Klaus Ecks Blogparade zum …
This article was first published on the Museumsblog of Universalmuseum Joanneum. Nachdem wir das Ziel fĂĽr die neue Richtung unseres Blogs definiert haben, mĂĽssen wir nun unser Autorenteam zuerst finden und dann in Reih und Glied bringen. Aber wie wollen wir eigentlich von den Leserinnen und Lesern wahrgenommen werden? Fragen und Antworten, die auch zu …
This article was first published on the Museumsblog of Universalmuseum Joanneum. Um das Content- und Facelift unseres Blogs erfolgreich ĂĽber die BĂĽhne zu bringen, brauchen wir eine gut durchdachte Strategie. Nach einem Blick in die Geschichte des Blogs fragen wir uns jetzt, wo wir am besten anfangen?
This article was first published on the Museumsblog of Universalmuseum Joanneum. Wir arbeiten bereits seit einigen Monaten an einem neuen Content- und Facelift unseres Museumblog und nehmen Klaus Ecks Aufruf zur Blogparade zum Thema Content-Marketing und Corporate Blogs als AnstoĂź ĂĽber unseren Prozess zu berichten. #cmcb15