Stuffed animals

Tigerente The Tigerente is taken from a German children’s book by Janosch. This was my first project I modeled after my key chain. I wanted to purchase a really large Tigerente but the only one I could find cost €200. So I simply decided to make one myself 🙂 Haribo A friend of mine only …

There and Back again, Part 2

In part 1 of this series, I talked about how I was introduced to marketing automation and how I was lucky to have had the opportunity to work in this field during my time in America. Part 2 outlines my new job back home in Austria and how I’m able to apply my experience.

Predefined content for Sales

The museum’s Sales rep sells the Joanneum-Card to large corporations in order to reach a large group of potential clients. Employees can purchase the card through their employer for a special deal which significantly increases the conversion rate. The Customer Loyalty department prepared content for Sales to support the communication with the company clients, as …

Museumsblog neu – Internes Bewusstein schaffen

This article was first published on the Museumsblog of Universalmuseum Joanneum. Nachdem wir die Tonalität definiert und unser Autorenteam aufgestellt haben, stellen wir uns der Herausforderung, das innerbetriebliche Bewusstsein fĂĽr den Blog zu erhöhen. Dieser Meilenstein soll uns dabei helfen, die Content-Strategie vom Projektanfang an zu integrieren. Ein Beitrag, der auch zu Klaus Ecks Blogparade zum …