Marketing-Automation ist im deutschsprachigen Kulturbereich bisher wenig verbreitet, am ehesten noch für Konzerttickets. Das Universalmuseum Joanneum zeigt, wie sich solche veränderten Workflows umsetzen lassen.
Mit 1. April 2017 wurden die Tarife der Joanneumskarte umgestellt und besser an die Bedürfnisse unsere Besucherinnen und Besucher angepasst. Dieser Neuerung ging bereits eine technische Umstellung voraus, die es uns ermöglicht, effizient Kartenkäufe abzuwickeln und personalisiert mit unseren Karten-Besitzerinnen und -Besitzern zu kommunizieren.
The museum’s Sales rep sells the Joanneum-Card to large corporations in order to reach a large group of potential clients. Employees can purchase the card through their employer for a special deal which significantly increases the conversion rate. The Customer Loyalty department prepared content for Sales to support the communication with the company clients, as …
This article was first published on the Museumsblog of Universalmuseum Joanneum. Nachdem wir das Ziel für die neue Richtung unseres Blogs definiert haben, müssen wir nun unser Autorenteam zuerst finden und dann in Reih und Glied bringen. Aber wie wollen wir eigentlich von den Leserinnen und Lesern wahrgenommen werden? Fragen und Antworten, die auch zu …
2 weeks prior to the monthly bonus event date all Joanneum-Card holders receive a newsletter informing them that they can now register for the event. On average, the event is fully booked within 2-3 days with several additional people on the waiting list.
Each month we draw 8 people out of all online form submissions who receive a Joanneum-Card for free. The drawing and the respective form landing page are part of a sponsoring contract with Österreichische Lotterien.
All new Joanneum-Card holders receive a welcome package with their new membership card and the current monthly program in print.
All existing Joanneum-Card holders whose card expires at the end of the month receive either a letter or a newsletter to remind them to renew their card.
The monthly bonus event provides an exclusive opportunity for Joanneum-Card holders to get insight into museum jobs at the Universalmuseum Joanneum such as conservation and curating, as well as enjoy special guided programs not accessible to regular museum visitors.
The Joanneum-Card (Joanneumskarte) is a membership card for the Universalmuseum Joanneum and grants entry to all museum sites as well as additional benefits for 12 months at a great price.