This article was first published on the Museumsblog of Universalmuseum Joanneum. Die Bonus-Veranstaltung der Joanneumskarte im März war ein ganz besonderer Termin. Eine Kooperation unserer Geowissenschaftlichen Abteilung und des Grazer Keplergymnasiums ermöglichte uns einen Aus- und Einblick ins Weltall.
The museum’s Sales rep sells the Joanneum-Card to large corporations in order to reach a large group of potential clients. Employees can purchase the card through their employer for a special deal which significantly increases the conversion rate. The Customer Loyalty department prepared content for Sales to support the communication with the company clients, as …
A comparison of the possible number of participants of a bonus event with the actual number of participants in 2014 resulted in a 99% attendance rate. An in-depth analysis shows that over 50% of all participants attended at least 2 events which is a great success for customer retention as well as for the program. …
This article was first published on the Museumsblog of Universalmuseum Joanneum. Kennst du unsere Joanneumskarte? Hast du unsere Karte vielleicht geschenkt bekommen oder selbst gekauft? Und warst du schon bei einer unserer monatlichen Bonus-Veranstaltungen oder hast du noch nie davon gehört?
2 weeks prior to the monthly bonus event date all Joanneum-Card holders receive a newsletter informing them that they can now register for the event. On average, the event is fully booked within 2-3 days with several additional people on the waiting list.
Each month we draw 8 people out of all online form submissions who receive a Joanneum-Card for free. The drawing and the respective form landing page are part of a sponsoring contract with Österreichische Lotterien.
All new Joanneum-Card holders receive a welcome package with their new membership card and the current monthly program in print.
All existing Joanneum-Card holders whose card expires at the end of the month receive either a letter or a newsletter to remind them to renew their card.
The monthly bonus event provides an exclusive opportunity for Joanneum-Card holders to get insight into museum jobs at the Universalmuseum Joanneum such as conservation and curating, as well as enjoy special guided programs not accessible to regular museum visitors.
The Joanneum-Card (Joanneumskarte) is a membership card for the Universalmuseum Joanneum and grants entry to all museum sites as well as additional benefits for 12 months at a great price.