There and Back again, Part 3

In Part 2 of this series I discussed my new job at the Universalmuseum Joanneum and the challenges we face with the purchase and renewal process of our membership program. This following last part outlines solutions and strategies to overcome those challenges.

There and Back again, Part 2

In part 1 of this series, I talked about how I was introduced to marketing automation and how I was lucky to have had the opportunity to work in this field during my time in America. Part 2 outlines my new job back home in Austria and how I’m able to apply my experience.