Städel Museum meets San Francisco – digital rules!

Over the past few years, the Städel Museum in Frankfurt, Germany established itself as a thought leader for online communication in museums. For their 200th anniversary last year, they launched a new website including a brand new online collection (which I personally think is well done), developed several educational apps such as the award winning Digitorial, …

Content Strategy in action

Last year, we invited the 2015 class of Exhibition Design at the FH Joanneum to perform UX testing on our website. Instructor Konrad Baumann introduced the students to the “Thinking-Aloud”-method of Steve Krug, a technique that my class was introduced to as well as part of our Content Strategy studies. DIY Usability testing The method is based on observing the user behavior …

Steeping a website

Looks like winter finally caught up with us – we’re not getting as much snow as I was hoping for in order to pull out my snowboard, but plenty of freezing cold, on average -10°C/14° F the past week. Naturally, I’ve been drinking a lot of tea to stay warm and this year I’ve been …

There and Back again, Part 3

In Part 2 of this series I discussed my new job at the Universalmuseum Joanneum and the challenges we face with the purchase and renewal process of our membership program. This following last part outlines solutions and strategies to overcome those challenges.

There and Back again, Part 2

In part 1 of this series, I talked about how I was introduced to marketing automation and how I was lucky to have had the opportunity to work in this field during my time in America. Part 2 outlines my new job back home in Austria and how I’m able to apply my experience.

Predefined content for Sales

The museum’s Sales rep sells the Joanneum-Card to large corporations in order to reach a large group of potential clients. Employees can purchase the card through their employer for a special deal which significantly increases the conversion rate. The Customer Loyalty department prepared content for Sales to support the communication with the company clients, as …