Ein Content- und Facelift für unseren Museumsblog

This article was first published on the Museumsblog of Universalmuseum Joanneum. Herzlich willkommen zum überarbeiteten Museumsblog. Hand auf’s Herz, dieses Projekt ist schon länger in Bearbeitung als uns lieb ist, aber gut Ding braucht manchmal Weile. Wir haben uns bereits im Herbst 2014 intensiver Gedanken zur Umstrukturierung des Blogs gemacht und seitdem (manchmal mehr, manchmal …

Content Strategy in action

Last year, we invited the 2015 class of Exhibition Design at the FH Joanneum to perform UX testing on our website. Instructor Konrad Baumann introduced the students to the “Thinking-Aloud”-method of Steve Krug, a technique that my class was introduced to as well as part of our Content Strategy studies. DIY Usability testing The method is based on observing the user behavior …

Steeping a website

Looks like winter finally caught up with us – we’re not getting as much snow as I was hoping for in order to pull out my snowboard, but plenty of freezing cold, on average -10°C/14° F the past week. Naturally, I’ve been drinking a lot of tea to stay warm and this year I’ve been …

There and Back again, Part 3

In Part 2 of this series I discussed my new job at the Universalmuseum Joanneum and the challenges we face with the purchase and renewal process of our membership program. This following last part outlines solutions and strategies to overcome those challenges.

Stuffed animals

Tigerente The Tigerente is taken from a German children’s book by Janosch. This was my first project I modeled after my key chain. I wanted to purchase a really large Tigerente but the only one I could find cost €200. So I simply decided to make one myself 🙂 Haribo A friend of mine only …

There and Back again, Part 2

In part 1 of this series, I talked about how I was introduced to marketing automation and how I was lucky to have had the opportunity to work in this field during my time in America. Part 2 outlines my new job back home in Austria and how I’m able to apply my experience.